Information Architecture
Turning vocabularies into seamless online shopper journeys.
I turn taxonomy models into intuitive navigation, search, and filter experiences—so every click and deep link maps back to a controlled vocabulary. Embedding information architecture (IA) and taxonomy across global menus, faceted sidebars, category pages, and data contracts ensures interfaces that are consistent, scalable, and laser-focused on getting shoppers to what they need—fast.
Explore the IA Chapters
Chapter 1: Benchmarking & Early Label Discovery
Chapter 2: Validating Top-Level Categories with a Paper-Based Tree Test
Chapter 3: Taxonomy-Driven Navigation Prototype
Chapter 4: Facet Audit & Search-Refine Prototype
Chapter 5: Faceted Navigation Design
Chapter 6: Taxonomy Specification via JSON Schema
Chapter 7: Hybrid Category Page Information Architecture
Chapter 8: Continuous Information Architecture Governance Loop
Why It Matters
A taxonomy-driven information architecture prevents dead ends, reduces support calls, and accelerates the path to purchase by:
Eliminating Friction
Every category and filter is vetted to avoid zero-hit searches.
Scaling Effortlessly
Proven navigation and faceting patterns that adapt from desktop to mobile.
Keeping It Data-Driven
“Popular” badges and term ordering are backed by real user analytics.
Ensuring Flawless Handoff
JSON Schemas and detailed specs provide developers with an unambiguous contract.