Information Architecture

Turning controlled vocabularies into seamless shopper journeys.

I turn taxonomy models into practical Information Architecture (IA): navigation, search, and filters that map back to a controlled vocabulary.

Taxonomy-driven IA reduces dead ends and zero-hit searches, supports scalable filtering, and enables clean developer handoff.

This case study is organized as eight short chapters, from label discovery and tree testing to faceted navigation design and a developer-ready taxonomy specification.