Ecommerce Catalog Strategy, Merchandising & Taxonomy
I build and improve ecommerce product catalogs so shoppers can find products quickly and teams can work with clear and organized product data.
About
I specialize in ecommerce catalog strategy, taxonomy, and product data. My work focuses on structuring product catalogs so they are accurate, scalable, and easy to shop—from taxonomy and attribute design to merchandising logic and data governance.
This site is my portfolio. It documents hands-on work across catalog structuring, faceted navigation, product data quality, and merchandising operations, with a focus on practical decision-making and real ecommerce constraints.
Why It Matters
A strong product catalog is the engine of ecommerce. Clear taxonomies and attributes ensure consistency and findability, while merchandising strategies connect those structures to shopper intent. By combining product data governance with on-site merchandising, I create catalogs that scale reliably, improve discoverability, and surface the right products at the right time.
This approach not only eliminates dead ends but also supports accurate analytics, smooth hand-offs between teams, and better shopper experiences that convert.